It’s All Fun & Games

How the Scranton/Wilkes-Barre Railriders Keep Fans Entertained and Coming Back

It’s not just the national championship winning AAA baseball team that brought in fans in recordnumbers to PNC Field in 2016. A jam-packed schedule of innovative and entertaining promotions keeps fans coming back for more.                                                              

“Sure, everyone comes to PNC Field to watch the Triple-A Affiliate of the New York Yankees, but we like to pleasantly surprise them with an experience that goes beyond baseball,” explains Marketing Director Barry Snyder.  “Offering family friendly, affordable entertainment is the business we’re in….and we love it!” Snyder spends the off-season planning and plotting the ever-evolving offering of daily promotions, giveaways, theme nights and in-game inventory that fans love almost as much as their “Baby Bombers.” Between inning sumo wrestling and t-shirt cannon launches have become as much a part of the beloved baseball tradition as hot dogs and peanuts. But finding new ways to keep fans entertained and engaged is always a priority.                                                                    

The RailRiders newest promotion is called Wine and Dine Wednesday. Every Wednesday home game this season visitors (over 21) can enjoy a wine sampling flight from Bartolai Winery in Harding PA or Grovedale Winery, based in Wyalusing, PA. Representatives from the winery will be on-hand to answer questions. Wine samplings include cheese and crackers and are offered for 90 minutes before game time. Younger fans can feel like a VIP with a birthday party package. The RailRiders Red Carpet offers the birthday boy or girl a meet and greet with a player, autograph and photo.                       

Bark in the Park is among PNC Field’s newer promotions and it’s quickly becoming one of the most popular. “The stadium renovation in 2013 included an enormous lawn in right field.  This finally allowed us to properly seat our four-legged friends for a night out with their families,” says Snyder. What began as a few pet-themed nights throughout the season has grown into a weekly event. Dollar Dog Mondays includes a $1 Lawn Ticket (for pet owners), $1 Hot Dogs (throughout the game) and $1 dog admission. Proceeds from the dog entries go directly to a local animal shelter. “The coolest part of the night is our Dog Walk for Adoption. Here a dog (or two or even three) who is in need of a forever home walks with their caregiver from right field to home plate. Fans get to see the dogs and schedule a meet and greet if interested in adding a new member to the family,” explains Snyder.  Dog lovers have lapped up the promotion, with an average 100 dogs attending per night.                                                  

Visitors to PNC Field should take at least one lap around the 360 degree concourse. A wide variety of food and drink offerings, plus entertainment and activities for the whole family are located all around. Snyder highly recommends the French Fries, “The best in baseball.” He also suggests fan favorites such as Revello’s Pizza of Old Forge and Yuengling Ice Cream, which make the baseball field taste like home. New food offerings for 2017 include the Batter’s Eye Bar and Grill located behind center field, which offers delicious drink and sandwich options. An area dedicated to backyard games is perfect for a friend or family gathering at the game. The popular Family Fun Zone was relocated to the left field area of the stadium to make it more conducive for parents to keep any eye on the little ones.                        

Traditional fan favorites such as Post-Game Fireworks and Kids’ Fun Run remain in the mix. Snyder says to also keep any eye out for the new Pest Rangers Creepy Crawlers Race, which will pit three toddlers in bug costumes in a race to crawl to their parent the fastest.                     

For a full schedule of games and promotions, visit –Barbara Toolan